BAUBLEBAR AND ESSIE PARTNER FOR WINTER COLLABORATION
NEW YORK, NY (November 7, 2012) –Jewelry e-commerce hub BaubleBar.com has joined forces with leading nail brand essie to create the perfect winter treat. Through this unique partnership, BaubleBar has designed a limited edition set of bracelets inspired by the essie Winter 2012 Collection, leading lady. Shoppers can build their own matching gift sets, which will include three BaubleBar bracelets and one bottle of essie nail polish, retailing for $50 per set. The collection debuts exclusively on BaubleBar.com on Wednesday, November 7th.
Inspired by both brands’ love of trendsetting color, the partnership was formed to be the perfect complement to essie’s six shade winter collection: a festive mix of sparkly metallics and bright holiday hues.
Each signature BaubleBar bracelet is designed to match the essie shades of the season and comes with a full size bottle of the corresponding color. Shoppers can then select two additional bracelets from a suite of products to complete their personalized set. The collection was designed by BaubleBar’s Fashion Director, Shoshanna Fischhoff.
Each four-piece set arrives complete with a luxe pouch, making it the perfect package for gifting, whether you’re stuffing someone’s stocking or looking for a personal pick-me-up. BaubleBar Co-Founders Amy Jain and Daniella Yacobovsky are particularly excited to partner this holiday season with such an iconic American nail brand as essie. "We are thrilled to partner with essie for this unique collaboration. This innovative partnership is an exciting way for us to share one of our all-time favorite brands with our engaged customer base," says BaubleBar Co-Founder Amy Jain.
BaubleBar is building the first retail destination focused on the fashion jewelry category by addressing the unmet needs of both consumers and designers. Since launching in January 2011, BaubleBar has resonated with consumers and tastemakers alike, having been picked up by a wide range of outlets from editorial
WWD and Vogue to popular Us Weekly and The Today Show to celebrities like Rihanna and Gwyneth Paltrow. By consolidating the same designer network that sells to high-end brick and mortar stores, BaubleBar strips out the middleman mark-up and offers the same products through its private label. By doing so, BaubleBar not only provides consumers with great value and selection, but also provides designers with a distribution platform that allows them to sell volume and to obtain useful data analytics on their customer. The Company’s blend of editorial content and e-commerce experience has attracted a highly engaged user base, while its unique value proposition has generated a loyal fan-base with a high repeat purchase rate. Browse the full BaubleBar collection, visit our Blog for behind-the-scenes peaks, or follow us on Facebook or Twitter to stay ahead of the latest news.
America’s nail salon expert since 1981, essie was founded in New York City by Essie Weingarten, the authority on color. Essie is beloved for a visionary approach to nail lacquer featuring catchy, clever names that created a new standard for the category. A leader in luxury, essie is the go-to nail brand for beauty professionals, industry insiders, celebrities and women of style in over 100 countries. essie is committed to safe standards with an award-winning line of nail care products and more than 900 shades to date.
Until next time please have a great nail polish day. (✿◠‿◠)