OPI Celebrates Disney’s Oz The Great and Powerful with Limited Edition Nail Lacquers, Including NEW Liquid SandÔ Hue
OPI announces the launch of six
limited edition nail lacquers and a new Liquid
Sand™
shade, inspired by Disney’s Oz The Great
and Powerful. With an all-star cast that includes James Franco and
Michelle Williams, this highly-anticipated film opens in theaters on March 8,
2013.
“OPI is very excited to take this fantastical journey with Disney,”
explains Suzi Weiss-Fischmann, OPI
Executive VP & Artistic Director. “Inspired by the magic of Oz The Great and Powerful, this SoftShades collection captures the
whimsy seen in the film, from glittery shades packed with white, gold and
silvery iridescent confetti – Lights of
Emerald City, When Monkeys Fly! and Which
is Witch? – to soft neutrals in white, beige and pink – Don’t Burst My Bubble, Glints of Glinda and
I Theodora You.
“The new Liquid Sand nail lacquer – What
Wizardry is This? – features OPI’s groundbreaking
technology for a textured, matte finish infused with reflective sparkle,” adds Weiss-Fischmann. “This rich taupe hue was designed for James
Franco’s character, the great Wizard of Oz, and is sure to make a bold statement
this spring.”
With a mix of soft crème and warm
glitter shades, the line is ideal for layering to create rich, complex looks.
In addition to the Liquid Sand nail
lacquer in What Wizardry is This?,
the promotion includes:
Lights of Emerald City
White confetti adds city girl
flair and style to nails.
Don’t Burst My Bubble
Don’t wake me...I’m
dreaming about puffy clouds of white.
When Monkeys Fly!
I’m simply bananas for this
gold confetti.
Glints of Glinda
Only a good witch could
turn beige from meek to chic.
Which is Witch?
Is this silver glitter with
iridescent sparkle or the other way around?
I Theodora You
This adorable, sheer
pink is bewitching on you.
What
Wizardry is This?
As with all OPI nail lacquers, the shades inspired
by Oz The Great and Powerful contain
no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide™ Brush for the ultimate in
application.
This limited edition
promotion will be available beginning March 2013 at Professional Salons,
including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons, Pure
Beauty, Regis, Trade Secret, and ULTA, for $9.00 ($10.95 CAN) suggested
retail for each nail lacquer.
For more information, please
call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!
ABOUT OPI
As the
world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to
both salons and their customers, along with a focus on industry safety and
innovation. Known for its exceptional formula, fashionable colors and iconic
names, OPI’s heavily-pigmented
lacquers are super rich, long-lasting and chip-resistant – offering an
affordable luxury to consumers. OPI
nail lacquer is available in over 200 shades and contains no DBP, Toluene, or
Formaldehyde. Each lacquer features OPI’s
exclusive ProWide™ Brush for the ultimate in
application. Currently, OPI is
available in over 100 countries and retails a full line of professional items,
including nail treatments, finishing products, lotions, manicure/pedicure
products, files, tools, gels and acrylics.
ABOUT Oz The Great and Powerful
Disney’s fantastical adventure “Oz The Great and Powerful,” directed by
Sam Raimi, imagines the origins of L. Frank Baum’s beloved wizard character.
When Oscar Diggs (James Franco), a small-time circus magician with dubious
ethics, is hurled away from dusty Kansas to the vibrant Land of Oz, he thinks
he’s hit the jackpot—fame and fortune are his for the taking—that is until he
meets three witches, Theodora (Mila Kunis), Evanora (Rachel Weisz) and Glinda
(Michelle Williams), who are not convinced he is the great wizard everyone’s
been expecting. Reluctantly drawn into the epic problems facing the Land of Oz
and its inhabitants, Oscar must find out who is good and who is evil before it
is too late. Putting his magical arts to use through illusion, ingenuity—and
even a bit of wizardry—Oscar transforms himself not only into the great wizard but
into a better man as well.
“Oz
The Great and Powerful” is produced by Joe Roth, with screen story by Mitchell
Kapner and screenplay by Mitchell Kapner and David Lindsay-Abaire. Grant
Curtis, Palak Patel, Philip Steuer and Josh Donen are serving as executive
producers. “Oz The Great and Powerful” opens in U.S. theaters on March 8, 2013.
Until next time please have a great nail polish day. (✿◠‿◠)
Posts
I can't wait to get a few of these!
ReplyDeleteThese are going to be great for jelly sandwiches :)
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ReplyDeletei love these my favourite is 'when monkeys fly' its looks amazing!
ReplyDeletexoXo
BreezeyBee Blog
i'd love to try a liquid sand!
ReplyDelete