OPI joins JAKKS Pacific to collaborate on a new line of miWorld™ play environments, including a miniatureOPI nail salon. miWorld encourages girls to build and design their own OPI nail salon for an interactive experience. In addition to the basic structure, each OPI miWorld includes nail lacquer bottles, nail tools, product display, a manicure table and two chairs, a gel lamp and light, a spa chair for simulated pedicures and an apron (miWorld doll sold separately). To complement the miWorld play set, OPI announces a custom mini nail lacquer pack featuring bestselling hues Need Sunglasses?, Do You Lilac It?, Princesses Rule! and Funny Bunny.
JAKKS Pacific will also launch the free miWorld DreamPlay app which features patented iD™ recognition technology to bring miWorld play environments to life on iOS devices. Through the app, users can customize theirmiWorld avatar, shop at virtual miWorld stores, and take their virtual miWorld on-the-go.
“The love for nail color is truly ageless. By partnering with JAKKS Pacific, girls have the opportunity to engage with one of their favorite brands and in one of their favorite activities in a new, authentic way,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Executive VP. “Whether girls see beloved family members going to the nail salon, or they’ve enjoyed the salon experience themselves, they can become both the nail technician and the customer through miWorld.
“OPI will also offer a mini lacquer set including four bestselling shades,” adds Weiss-Fischmann. “Girls can give and receive manicures and pedicures with tiny accessories – then have their nails painted using the real product!”
The OPI miWorld play set will be sold alongside the mini nail lacquer pack beginning February 2014 at professional salons. The miWorld line will be sold at Walmart, Toys “R” Us and other major retailers. miWorld play environments retail for $14.95 each. Suggested price for the miWorld play set and mini lacquer set is $25.00+.
For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTSand become a Facebook fan!
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.
ABOUT JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of toys and consumer products with a wide range of products that feature popular brands and children's toy licenses. JAKKS’ diverse portfolio includes Action Figures, Electronics, Dolls, Dress-Up, Role Play, Halloween Costumes, Kids Furniture, Vehicles, Plush, Art Activity Kits, Seasonal Products, Infant/Pre-School, Construction Toys, Ride-On Vehicles, Wagons, Inflatable Environments and Tents, Impulse Toys and Pet Products sold under various proprietary brands including JAKKS Pacific®, Creative Designs International™, Road Champs®, Funnoodle®, JAKKS Pets™, Plug It In & Play TV Games™, Kids Only!®, Tollytots®, Disguise®, Moose Mountain® and Maui®. JAKKS is also the creator of the underlying Monsuno® property and toy line. JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including Nickelodeon®, Warner Bros.®, Ultimate Fighting Championship®, Graco® and Cabbage Patch Kids®. DreamPlay Toys, LLC is a joint venture between JAKKS Pacific, Inc. and NantWorks LLC to develop, market and sell toys and related consumer products incorporating NantWorks’ proprietary iD recognition technology.
Until next time please have a great nail polish day. (✿◠‿◠)